Gyro-Light 3
Suit Direct
Suit Direct, owned by the Baird Group, is a UK-based retailer specialising in menswear, offering a range of high quality suits, accessories, and casual wear from various brands, including Ted Baker, Marc Darcy, and Antique Rogue. The company has expanded its retail presence in recent years and now operates from more than 30 locations across the UK.
We were approached by Suit Direct to help elevate the lighting within their stores, the aim was to provide an engaging contemporary feel that better reflected the companies brand identity. Working closely with their design team we embarked on a transformative journey to reimagine their lighting specification with innovative lighting solutions that simultaneously enhanced operational efficiency and elevated the customer shopping experience.
By incorporating customizable ambient lighting and strategically placed spotlights, we ensured that key products received the attention they deserve, leading to increased customer engagement and sales. Moreover, our energy-efficient LED fixtures helped Suit Direct significantly reduce their carbon footprint and operational costs, aligning with their on-going commitment to sustainability.
